Nu-book, the leading North American provider of ereading technology platforms for the publishing industry, today announced the upgrade of My Nu-book platform, a solution for book publishers to sell their ebooks directly to readers.

My Nu-book app is a destination that receives ebooks from a variety of different book publishers, each publisher having its own branded ebookstore. The whole platform could be compared to a digital “shopping center” that features various ebook shops. My Nu-book enables book publishers to sell their front- and back-lists without going through a retail intermediary, such as Amazon.

Nu-book, the leading North American provider of ereading applications for the publishing industry, today announced the release of the desktop version of its renowned ereading application. Publishers of all types can now offer their readers the opportunity to acquire their works and consult them—right from the comfort of their desktop computers.